However, we should be aware that major websites are also using the link exchange techniques and they are able to get good rankings. Link exchange is legal if our website is relevant to those we get link from. It is a natural way to promote our website. However, many people say that they get poor results after implementing linking methods. However, we should be aware that problems could happen if we intentionally try to trick search engines. Link forms and buying links in hundreds of domain names could bring poor results to our SEO performance. However there are methods we can choose to avoid being harmed by link exchange effects.
In order to make our link exchange look more natural, we should seek exchanges with sites that have relevant niches. We could also use various link texts to make them look more natural. We should emphasize on quality, instead of quantity. In fact, a couple of good link exchange can be better than dozens of low quality ones. It should be noted that link exchange can be quite time consuming and there are tools that can help us manage links.